Who We Are
All About Corned Beef Because Rye Not??
Rye Not Corned Beef LLC, founded by Vanita Brinkley, is a Texas-based limited liability company headquartered at 6136 Frisco Square Blvd., Ste 400, Frisco, TX 75034. Building on the success of her original concept, Vanita has transitioned the brand into a more mobile, flexible, and community-centered business model focused around a gourmet corned beef food truck. The heart of the company lies in delivering Midwest and East Coast-style corned beef sandwiches—a regional specialty not commonly found in the South. Rye Not Corned Beef offers a curated selection of premium, chef-inspired sandwiches such as The Reuben, The Detroiter, and Nancy’s Delight, alongside specialty items including corned beef egg rolls, banana pudding, peach cobbler, and Detroit-style sodas like Vernors and Faygo.
Key Differentiators: Gourmet Quality: Focus on top-quality ingredients, slow-cooked meats, and innovative flavor combinations that elevate the traditional deli sandwich experience. Entrepreneurial Mentorship: Committed to training and supporting aspiring food truck owners, with plans to expand mentorship programming in the coming years. Community Engagement: Actively builds relationships with local businesses, schools, residents, and event organizers throughout Frisco and the broader North Texas region.
Operational Overview: The core operation centers on a mobile food truck, enabling Rye Not Corned Beef to serve multiple neighborhoods, business districts, school campuses, and event venues. This mobility provides strategic market access and brand visibility without the overhead of a permanent storefront.
Based in Texas, RYE NOT Corned Beef LLC specializes in delivering high-quality corned beef-centered cuisine through a take-out and outdoor dining model. The company is uniquely poised to serve a diverse customer base—including patrons of Local Mall, nearby businesses, local schools, and residential communities within a 15–20 mile radius. With its focus on convenience, flavor, and exceptional customer service, the business aims to become a staple in the local dining scene.
Key Differentiators: Gourmet Quality: Focus on top-quality ingredients, slow-cooked meats, and innovative flavor combinations that elevate the traditional deli sandwich experience. Entrepreneurial Mentorship: Committed to training and supporting aspiring food truck owners, with plans to expand mentorship programming in the coming years. Community Engagement: Actively builds relationships with local businesses, schools, residents, and event organizers throughout Frisco and the broader North Texas region.
Operational Overview: The core operation centers on a mobile food truck, enabling Rye Not Corned Beef to serve multiple neighborhoods, business districts, school campuses, and event venues. This mobility provides strategic market access and brand visibility without the overhead of a permanent storefront.
Based in Texas, RYE NOT Corned Beef LLC specializes in delivering high-quality corned beef-centered cuisine through a take-out and outdoor dining model. The company is uniquely poised to serve a diverse customer base—including patrons of Local Mall, nearby businesses, local schools, and residential communities within a 15–20 mile radius. With its focus on convenience, flavor, and exceptional customer service, the business aims to become a staple in the local dining scene.
